Automate Your Process and Services with Facebook Messenger & ChatBots and Free Up Time For Higher Value Tasks
For the past 20 years, websites have been the best way for customers to find out information about businesses quickly and reliably. However, with the rapid improvement in chatbot intelligence and the ongoing explosion of mobile platforms and messaging apps, communication is moving away from phone calls, SMS, and email.
The traditional static business website as it exists today is augmented by seamless customer service chatbots that can answer nearly any customer question instantly and provide a seamless experience across every platform that a business is active on.
Digital-savvy businesses are increasingly using chatbots to deliver exceptional, personalized customer experiences that win new customers and convert more sales.
The restaurant industry is traditionally behind the curve of online marketing and has been slow to adopt new technology to attract customers. A lucky few restaurants can rely on incredible food and word of mouth to ensure tables are fully booked. However, the reality is that the vast majority cannot. This is where chatbots can play a vital role in attracting new customers and increasing customer loyalty.
What is a ChatBot?
A chatbot is artificial intelligence (AI) software that can simulate a conversation (or a chat) with a user in natural language through messaging applications, websites, and mobile apps.
At Local Business Success, we believe chatbot is a very useful tool for local businesses to automate their processes and services in their business to reduce the workload of your team, save costs and help customers to help themself 24/7/365.
We think that chatbots are perfect for service-based businesses that are so hyper-focused on the in-person experiences. By answering questions automatically and routing guests to real humans only when necessary, chatbots can help restaurants simultaneously improve customer service (thereby driving more customers to their physical businesses) and also free up time for their staff to spend improving their actual in-restaurant experience.
We are working with Manychat which is the market leader for chatbots. We create a chatbot for your specific business which is gonna integrate with Facebook Messenger and work for you.
Facebook Messenger is a FREE mobile messaging app used for instant messaging, sharing photos, videos, audio recordings and group chats. The app, which is free to download, can be used to communicate with your friends on Facebook and with your phone contacts. Facebook Messenger is a texting app for both one-on-one and group messaging, but it can also send images and video.
What is a Facebook Messenger Bot?
A bot is a series of automated conversations that can answer common questions from your customers over Facebook Messenger. This could be to explain what your product or service does, gather information about the customer, deliver helpful content, or nurture them towards a sale.
Why do I need it?
Every day it’s becoming harder to reach your audience. People open less email and social media is so noisy your organic reach is often less than 10% of your audience. Facebook Messenger bots solve this problem by providing personalized and automated conversations with your customers. It is real-time, interactive, and has 80% open rates.
Help customers find your business right inside of Messenger, then offer them turn-by-turn directions or the option to book an appointment.
What can a bot do for my business?
Our bots allow you to automatically welcome new users, send them content, schedule messages, respond to specific keywords, and much more.
How Chatbots Can Help Your Restaurant
Chatbots are skillful at building engagement with customers, be it online or in your restaurant. They can make recommendations, take orders, offer special deals, and answer any questions or concerns a customer has through a fun, conversational interface. There are many chatbot ideas you can try out. The process is quick, easy, and potentially reduces the risk of confrontation.
Here are seven examples of how using a chatbot can benefit your restaurant on a daily basis:
1. Recondition Reservations
Managing reservations and taking orders from customers can be a time-extensive task, especially as the rich choice of online takeaway choices making the process more complicated. Human error means orders can, and will, go wrong from time to time.
But with a chatbot deployed on your website, app, social media accounts, or a phone system, you’ll be able to interact with customers quickly. Chatbots can perform these tedious tasks with the guarantee that orders will be 100% accurate. Minimizing human error will build customer trust and loyalty.
2. Promote Special Deals
A chatbot can take your email list that’s been gathering dust and bring it to life. For example, it can engage customers that haven’t visited you for a while with new deals and special offers. Chatbots are also able to recognize regular customers and encourage them to keep coming back for more by sending them special offers either via email, Facebook Messenger, or text message.
3. Personalize Food Recommendation
The art of knowing your customers is essential to building trust and loyalty. This is particularly true with younger generations, who expect brands to understand their preferences and aren’t afraid to share their disapproval when these expectations aren’t met.
Understanding a customer’s food and drink preferences and using them to make personalized recommendations could, therefore, be a vital tool in delighting your customers. Chatbots can be a better solution than instructing your employees to learn your menu inside-out and gain a deep understanding of all your customers to make these recommendations. By using previous purchase information, a chatbot can advise customers of dishes they may not know about or advise them on the best drink to match their preferred meal. All of which builds their affinity with your restaurant.
4. Feedback Follow-Up
Reviews are crucial to the modern consumer, who will now make restaurant choices based on feedback that previous diners have left on sites like Yelp and TripAdvisor. Receiving positive listings on these sites is crucial, but manually following up with every customer to encourage them to do so is extremely time-consuming.
Chatbots can send automatic reminders to your customers to leave feedback. They will also help you obtain their permission to email them following their visit during the booking process. They provide an efficient method for taking reviews and gaining feedback from customers.
5. Simplify Delivery and Takeaway
Ordering takeaway can be a difficult process for customers. But with chatbots, the experience is quick and simple. They can make their order with your restaurant on Facebook or via your website’s chat window while engaging in conversation with the chatbot. It is an excellent alternative to having to call you or move over to an app to make the order.
6. Save Time
Recent research finds that around one in nine customer queries is about the status of their delivery. If you’re a restaurant running takeaway services, then using a chatbot can immediately answer these questions for customers. It can save your employees time. You can also remove any concerns by using a Delivery Tracking Chatbot, which provides customers with updated delivery information.
7. Nurture Customer
It’s important to remember that not every person visiting your website or social media profile necessarily wants to buy from you. They may simply be checking for offers or comparing your menu to another restaurant. But this presents an opportunity for your chatbot to engage with them, provide assistance to guide their search, share your menu and pricing information, and collect their personal details. Providing a quick response, offering friendly communication, and quickly resolving their queries will help you create a good user experience. Consequently, it may build an affinity with that potential customer.
How to Use Your Chatbot
You can deploy a chatbot to accomplish many different actions. It’s therefore important to consider what role you want the chatbot to play in your business.
You may simply want to use it as a productivity tool that answers simple, but frequently asked questions such as “What are your opening hours on Sunday?” or “Do you have vegan options?”. Or you may want it to play an active role in enhancing your marketing strategy. The important point is to map out what you want to achieve and monitor its success, which means creating objectives that are realistic and easy to track.
Maximize the Potential of Your Chatbot
Getting the best results from the deployment of a chatbot is reliant on synchronizing it with your marketing and other customer-facing efforts. While staff focus on preparing and serving food, the chatbot is busy engaging with consumers and accruing vital data that will deepen your understanding of your customers.
This makes the chatbot a vital intelligence-gathering tool. Armed with customer contact details, their previous ordering history, and preferred method of communication and payment, the chatbot can provide a more personalized experience and incentivize loyal customers. This will enhance the experience you offer to customers, increase loyalty and the chances of repeat business.
The use of chatbots can be critical, especially in the case of millennials, who often prefer not to speak to a person when dealing with a brand. Instead, they increasingly expect a seamless digital experience. Deploying a chatbot will show that your restaurant understands their needs and expectations.
A restaurant chatbot is a proven customer service technology bringing food establishments higher user engagement, attendance and reservation rates. The use of chatbots leads to an organic 20 percent increase in the number of bookings and the client base starts growing due to the regular informing about discounts and promotional offers.
For a modern cafe or restaurant, it’s critical to constantly be in contact with potential guests and quickly answer the incoming questions and calls. Unlike the administrator or a reservation manager, the restaurant bot works around the clock. It tells about the establishment (address, phone, working hours), shows the menu and confirms table reservation for a specific date and time. Also, it can help customers organize a memorable event by advising them on hall rental and making party announcements. For businesses, the bot simplifies the process of collecting 5-star reviews. It asks guests to rate their experience and if the feedback is positive, the next request is to leave a review on Google Maps, Facebook or Yelp. Another case is a food ordering chatbot which automatically processes the delivery queries and passes the order to responsible managers.
UNITE Human and Artificial Intelligence
Local Business Success offers you the hybrid chat solution that combines the best of 2 worlds; the efficiency and scalability of chatbots integrated with the expertise and human touch of your team. Smooth collaboration between AI Chatbot and Human Touch to deliver ultimate customer experience.
Let a chat-bot automate your processes and services smoothly 24/7/365. Doesn’t need a vacation, doesn’t get sick, doesn’t ask for raise and it does exactly what you program to do ;))
We created several demos for restaurant automation with chatbots to demonstrate the process and would like to show also how it works & how easy to integrate on your business.
